About the marketing major

In this major, you'll study all activities related to the promotion, sales, and distribution of good and services from producers to consumers. You'll learn about product development, pricing policies, advertising, and researching to identify the ideal buyer(s) for your company’s products or services. You'll also learn how to figure out what customers want, what their needs are, and how your company can meet that demand.

Skills and abilities this major develops: written and oral communication, creativity, persuasion, and critical thinking.

Engaged learning experiences

Regardless of your major or future career, engaged learning is vital to your present and future. It makes you more marketable for jobs and professional schools upon graduation, it enables you to build deeper connections with faculty and staff in your field of study, and it makes your learning personal by connecting your interests and values with the curriculum from your classes. Check out the three ideas below for places to get started, or learn more at IU Indianapolis’s Institute for Engaged Learning website.

Quick facts

Sample coursework

  • Advertising and promotion management
  • Buyer behavior
  • Economics
  • International marketing
  • Marketing management
  • Marketing research
  • Marketing strategy and policy
  • Sales management

Possible careers

  • Advertising executive*
  • Brand manager or specialist
  • Market researcher
  • Media specialist*
  • Public relations specialist

*These careers require additional education or training.

Where could I work?

  • Advertising firms
  • Corporate sales office
  • Gilchrist & Soames
  • Marketing research firms
  • Pharmaceutical sales

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; economics; labor studies; organizational leadership; public and environmental affairs; sport management; and tourism, conventions, and event management.

Learn about the EPP cluster

Learn about other clusters

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