Sports Management

About the sports management major

Sports management promotes, encourages, and supports athletic participation for recreational, educational, and professional sports organizations, as well as individual and team athletic events and competitions that draw spectators. You'll learn the art of promoting, selling, and facility and event management. You'll earn a general business minor or certificate in this degree program. Internship opportunities are available both locally and regionally.

Skills and abilities this major develops: communication, marketing, sales, promotions, and team building.

Engaged learning experiences

Regardless of your major or future career, engaged learning is vital to your present and future. It makes you more marketable for jobs and professional schools upon graduation, it enables you to build deeper connections with faculty and staff in your field of study, and it makes your learning personal by connecting your interests and values with the curriculum from your classes. Check out the three ideas below for places to get started, or learn more at IU Indianapolis’s Institute for Engaged Learning website.

Quick facts

Sample coursework

  • Legal aspects of sports and risk
  • Management of sports events
  • Sports in American society
  • Sports marketing
  • Sports public relations and promotion
  • Sports sales

Possible careers

  • Event manager
  • Facility management
  • Human resources
  • Marketing and promotions
  • Sports agent
  • Sports analyst*
  • Ticket and sales operations

*This career requires additional training or education.

Where could I work?

  • August Mack
  • Government agencies
  • Keep Indianapolis Beautiful
  • Keter Environmental
  • Profit and nonprofit businesses

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; economics; labor studies; organizational leadership; public and environmental affairs; sport management; and tourism, conventions, and event management.

Learn about the EPP cluster

Learn about other clusters

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