Simply put, marketing is all about making exchanges. In the world of business, it’s about offering something—a product or service, a cause, packaging, reputation, an image or a brand—in exchange for financial compensation. But for that to work, companies have to know what customers want, what they are willing to exchange, and how to move consumers to buy or bestow, volunteer or vote, make a trade, or make a difference. And that’s where marketing professionals come in.
One of the most difficult tasks of being a college student is figuring out what classes to take and when to take them. In order to make the process a little easier, each major at IU Indianapolis has its own degree map outlining the path you should take to graduate as quickly as possible.
Current international dimension offerings may be found in your pre-business student Canvas site.
Current IU Indianapolis students no longer have to submit an application to be admitted from University College to the Kelley School of Business Undergraduate Program. You'll be notified when the admission requirements are met. To certify into the Kelley School of Business from University College, you'll need to meet one of the sets of admission criteria. You'll be certified as soon as you meet either set of criteria.
This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; economics; labor studies; organizational leadership; public and environmental affairs; sport management; and tourism, conventions, and event management.
